app store

http://www.apple.com/iphone/from-the-app-store/

Built-in apps are just the beginning. Browse the App Store to find even more amazing apps designed specifically for iPhone — by Apple and by third-party developers. The more apps you download, the more you’ll realize there’s almost no limit to what iPhone can do.

The highest quantity. Of the highest quality.

The App Store has the world’s largest collection of mobile apps. But it’s not just the number that’s impressive. It’s the kinds of apps you’ll find. iPhone apps offer a better experience because they take advantage of the technologies built into the device. And all those apps are in one place, so they’re easy to access, easy to search, and easy to download — using the same Apple ID account you use on iTunes.

More to see. More to love.

With the bigger display on iPhone 5, your built-in apps look even more stunning. Apple apps you download from the App Store have been optimized for the new iPhone 5 display. But even if an app hasn’t been updated for iPhone 5, automatic letterboxing lets you use it as you always have. And developers can easily update their apps to take advantage of the larger screen. So you’ll see more, play more, and get more done.

Make a picture perfect. Edit an HD movie. Read a novel or write one. Present your big idea. Or create and send a card. Apple apps from the App Store are designed specifically for iPhone. Which means they give you the power and versatility to do more than you ever thought possible.

Built in Apps

http://www.apple.com/iphone/built-in-apps/

Find your way around with the new Maps app. Shoot 8-megapixel photos and 1080p HD video with the iSight camera. Ask Siri for a favor. Oh, and make a phone call or two. The only thing better than iPhone 5 is all the things you’ll do with it.

iphone 5 is made with a level of precision you'd expect form finely crafted watch not a smartphone

http://www.apple.com/iphone/design/

Never before has this degree of fit and finish been applied to a phone. Take the glass inlays on the back of iPhone 5, for instance. During manufacturing, each iPhone 5 aluminum housing is photographed by two high-powered 29MP cameras. A machine then examines the images and compares them against 725 unique inlays to find the most precise match for every single iPhone.
Look at iPhone 5 and you can’t help but notice the exquisite chamfer surrounding the display. A crystalline diamond cuts this beveled edge. It’s what gives iPhone 5 its distinctive lines. Fitting for a phone so brilliant.

Aluminum and Glass Body

The back of iPhone 5 is made of anodized 6000 series aluminum — the same material used in Apple notebooks — with inlays along the top and bottom made of ceramic glass (on the white and silver model) or pigmented glass (on the black and slate model).

Precision-Matched Inlays

During the assembly process, each iPhone 5 aluminum housing is photographed by two high-powered 29MP cameras. A machine then compares the images with 725 uniquely cut inlays to find a precise match.

Sapphire Crystal

Although the surface of the iSight camera is as clear as glass, it’s not made of glass. It’s actually sapphire crystal, whose hardness is second only to diamond on the scale of transparent materials. That means the surface of the lens is far less likely to scratch.

Diamond-Cut Beveled Edge

A crystalline diamond is used to cut the chamfers of iPhone 5. This process gives the beveled edge its beautiful sheen.

http://www.apple.com/iphone/design/

Creating an entitely new design meant inventing entirely new technology
When we envisioned the new iPhone, we landed on a remarkably thin and light design. But it’s nearly impossible to make a device so thin and so light without sacrificing features or performance.
We could have taken the easy way out and designed something more reasonable and less remarkable. But we didn’t. If the technology didn’t exist, we invented it. If a component wasn’t small enough, we re-imagined it. If convention was standing in the way, we left it behind. The result is iPhone 5: the thinnest, lightest, fastest iPhone ever.
iPhone 5 is just 7.6 millimeters thin. To make that happen, Apple engineers had to think small, component by component. They created a nano-SIM card, which is 44 percent smaller than a micro-SIM. They also developed a unique cellular solution for iPhone 5. The conventional approach to building LTE into a world phone uses two chips — one for voice, one for data. On iPhone 5, both are on a single chip. The intelligent, reversible Lightning connector is 80 percent smaller than the 30-pin connector. The 8MP iSight camera has even more features — like panorama and dynamic low-light mode — yet it’s 25 percent smaller. And the new A6 chip is up to 2x faster than the A5 chip but 22 percent smaller. Even with so much inside, iPhone 5 is 20 percent lighter and 18 percent thinner than iPhone 4S.

Making a thinner, lighter iPhone meant even the display had to be thinner. Apple engineers accomplished that by creating the first Retina display with integrated touch technology. Which means instead of a separate layer of touch electrodes between display pixels, the pixels do double duty — acting as touch-sensing electrodes while displaying the image at the same time. With one less layer between you and what you see on iPhone 5, you experience more clarity than ever before. All on a display that’s 30 percent thinner than before.

When we envisioned the new iPhone, we landed on a remarkably thin and light design. But it’s nearly impossible to make a device so thin and so light without sacrificing features or performance.
We could have taken the easy way out and designed something more reasonable and less remarkable. But we didn’t. If the technology didn’t exist, we invented it. If a component wasn’t small enough, we re-imagined it. If convention was standing in the way, we left it behind. The result is iPhone 5: the thinnest, lightest, fastest iPhone ever.
iPhone 5 is just 7.6 millimeters thin. To make that happen, Apple engineers had to think small, component by component. They created a nano-SIM card, which is 44 percent smaller than a micro-SIM. They also developed a unique cellular solution for iPhone 5. The conventional approach to building LTE into a world phone uses two chips — one for voice, one for data. On iPhone 5, both are on a single chip. The intelligent, reversible Lightning connector is 80 percent smaller than the 30-pin connector. The 8MP iSight camera has even more features — like panorama and dynamic low-light mode — yet it’s 25 percent smaller. And the new A6 chip is up to 2x faster than the A5 chip but 22 percent smaller. Even with so much inside, iPhone 5 is 20 percent lighter and 18 percent thinner than iPhone 4S.

Making a thinner, lighter iPhone meant even the display had to be thinner. Apple engineers accomplished that by creating the first Retina display with integrated touch technology. Which means instead of a separate layer of touch electrodes between display pixels, the pixels do double duty — acting as touch-sensing electrodes while displaying the image at the same time. With one less layer between you and what you see on iPhone 5, you experience more clarity than ever before. All on a display that’s 30 percent thinner than before.

When we envisioned the new iPhone, we landed on a remarkably thin and light design. But it’s nearly impossible to make a device so thin and so light without sacrificing features or performance.
We could have taken the easy way out and designed something more reasonable and less remarkable. But we didn’t. If the technology didn’t exist, we invented it. If a component wasn’t small enough, we re-imagined it. If convention was standing in the way, we left it behind. The result is iPhone 5: the thinnest, lightest, fastest iPhone ever.
iPhone 5 is just 7.6 millimeters thin. To make that happen, Apple engineers had to think small, component by component. They created a nano-SIM card, which is 44 percent smaller than a micro-SIM. They also developed a unique cellular solution for iPhone 5. The conventional approach to building LTE into a world phone uses two chips — one for voice, one for data. On iPhone 5, both are on a single chip. The intelligent, reversible Lightning connector is 80 percent smaller than the 30-pin connector. The 8MP iSight camera has even more features — like panorama and dynamic low-light mode — yet it’s 25 percent smaller. And the new A6 chip is up to 2x faster than the A5 chip but 22 percent smaller. Even with so much inside, iPhone 5 is 20 percent lighter and 18 percent thinner than iPhone 4S.

Making a thinner, lighter iPhone meant even the display had to be thinner. Apple engineers accomplished that by creating the first Retina display with integrated touch technology. Which means instead of a separate layer of touch electrodes between display pixels, the pixels do double duty — acting as touch-sensing electrodes while displaying the image at the same time. With one less layer between you and what you see on iPhone 5, you experience more clarity than ever before. All on a display that’s 30 percent thinner than before.

iPhone 5

http://www.apple.com/iphone/features/

So much more than before and so much less, too. 

A remarkably slim design that still makes room for a larger display and a faster chip. Ultrafast wireless that doesn’t sacrifice battery life. And all-new headphones designed to sound great and fit comfortably. So much went into this iPhone. So you could get even more out of it.